Share Article

3 ideas to make you more ka-ching

It's a new record! Three consecutive messages from me and they were all about POSITIVE client experiences.

Over the last couple of days, I have been telling you about Trader Joe's, a nationwide grocery store that really has its' act together; Marketing, Customer Experience, Employee Experience and Profitability. If you missed either message you can find them here

The first ka-ching making idea is the print newsletter. If you are not doing one, what are you waiting for? Trader Joe's has been producing one since 1970! 50 years without missing an edition!

Certainly you can do that...

Funny thing is that their first newsletters in the 70's actually had to be purchased. Yep, they cost a big shiny nickle. $0.05.

Here are examples of their newsletters:

In 1985, they changed the paid newsletter the "Insider Report" to the now iconic "Fearless Flyer," which is free & still remains the primary form of advertising for them today. Did you catch that? The PRIMARY form of advertising. A newsletter. If you need help with a newsletter check out this resource, Another thing that Trader Joe's does masterfully is introduce "new". There is always something new there. Why does "new" matter? Because a bored client or customer will go somewhere else just to get "new". I mean people always are asking "Hey, What's New?"... They never as "What's the same since I saw you last?" Right??? Here is just a smattering of their "new":
  • In 1997, they started consistently introducing about 10 new items every week.
  • Brought in flow-through registers, enhancing the logistics of lines without compromising the quality of conversations
  • They added handles to their paper bags.
  • Added fresh cut flowers
  • Private labeling of grocery items
  • Made a commitment to eliminate artificial trans fats from all private label products (already not allowing the use of artificial colors, artificial flavors, artificial preservatives & GMO ingredients

What does this have to do with your business? Everything!

  • Are you constantly looking to add new products or services and removing the ones that don't sell?
  • Are you always looking for ways to improve your process and client journey?
  • Improving existing products
  • Make a commitment to continually act on your mission be eliminating or adding products or services?
Author of the book “Systematic Magic, 7 Magic Keys to Disnify Any Business” Author of the new book “Tales From the Customer Service Crypt. 10 Tales of Customer Experiences So Poor, They Should Be Buried In a Crypt For All Eternity. AND 47 Actionable Strategies, Questions, or Tactics You Can Use Right Now to Improve Your Client / Patient Experience For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report "Systematic MAGIC, How to Disnify Any Business". Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the longest reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or vance@deliverprofitsnow.com . For speaking engagements, please visit www.vancemorris.com

Like What You Have Learned So Far?

GET ACCESS TO MY WEEKLY TIPS

Author of the book

Systematic Magic,  7 Magic Keys to Disnify Any Business


You May also like

Books probably banned from school libraries

every one assured to offend someone. From the Far Eastern Shore of Maryland Hey ,  I am often asked what I read. It is a wide and varied list. Not just books, but magazines, blogs etc. My mailman must think I am nuts! As I get both The Epoch Times (conservative) and the New York

Read More

Why you need Millipede Marketing

And shouldn’t fry them with a magnifying glass From the Far Eastern Shore of Maryland Hey ,  If there’s one critter known for creepy crawlies, it’s the lowly millipede.  Contrary to what you might think, they a) don’t have a 1000 legs (750 tops) and b) they aren’t insanely poisonous or dangerous.  Nevertheless, they are

Read More

How to stop the Four Horsemen of DOOM in their tracks…

They could be riding roughshod over your biz From the Far Eastern Shore of Maryland Hey ,  Possibly one of the most well-known images from ancient prophecies is that of the “Four Horsemen of the Apocalypse” –  riding on horses of white, red, black and pale.  I’ll leave interpretation up to the experts, however, there’s

Read More