From the Far Eastern Shore of Maryland
Hey ,
Possibly one of the most well-known images from ancient prophecies is that of the “Four Horsemen of the Apocalypse” – riding on horses of white, red, black and pale.
I’ll leave interpretation up to the experts, however, there’s no disputing the fact that these four horsemen of doom have played a key role in art, film, and literature for generations.
Today I’ll give you my own version of the “Four Horsemen of Doom” that could well be riding roughshod over your business (and I’ll tip the secret to how to fight back!)
#1: Failing to invest in SYSTEMS. All businesses invest in equipment, software, supplies, even people. All good things. But NOT at the expense of making wise investments in SYSTEMS to actually make the business run more predictably and effectively.
#2: Creating Marketing that’s Easy to COPY. It’s considered BEST PRACTICE today to focus a lot of energy on Search Engine Optimization (SEO) for your business’s website. But the downside here is that means every competitor knows what you’re doing online. A craftier approach is to create multi-channel marketing funnels that lead prospects through a hidden path to sales.
#3: Thinking Only “Short Term” About Promotions. It’s natural – you face an immediate need like a cash crunch and so you drop everything to put together a quick promotion to fix the problem. That’s fine… but it almost always leads to #4 which is…
#4: One-and-Done. After spending a LOT of money on a special promotion to bring in leads/business, everything gets tossed away and is never used again. What a waste! Instead, you should work to create marketing / sales assets that can be used and reused many times over and over again.
Don’t let these “Four Horsemen of Doom” attack your business – recognize the dangers each brings and take concrete steps to keep them as far from you as possible.
In my updated and revised 2024 Business Survival Guide, I offer some strategies on how to combat #1-4 above. Just reply to this email with ‘2024’ and I’ll send one over to you.
If you want to dive a little deeper into this topic AND discuss some practical strategies to give your business a leg up on the competition, Get on my calendar for a 1:1 Brainstorm & Implementation Session. I’m certain you’ll find it both eye-opening and a bit fun
Remember, you won’t profit unless you implement,
Vance “Not a horseman of any type” Morris
The End of the Email P.S.’s
P.S. Have you downloaded my updated 2024 Business Survival Guide? You haven’t? Well just reply with 2024 in your email and I will shoot one right over to you.
P.P.S. Have you scheduled your 1:1 Brainstorm & Implementation call yet? Whatcha waitin’ for? ==> Click Brainstorm call
Whenever you are ready… here are a few ways I can help you.
📑The XPerience System Report: 💵A publication like no other. The world’s only source of monthly Customer Experience and Response Required Marketing strategies to build your business. Delivered to your front door every month. Get 13 weeks for just $49.
📚FREE copy of my book Systematic Magic📚: 7 Magic Keys To Disnify Any Business. Out-Market, Out Serve & Out Price your competition in any economy. Get a step-by-step blueprint on how to adapt Disney’s strategies to your business. You can do that here: Free Book
🙋Work with me one-on-one🙋: Every year, I have the capacity to work with just a handful of private clients to work with me creating your ultimate client attraction, client experience and client retention processes. You can schedule a free discovery call here: Talk with Vance
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