From the Far Eastern Shore of Maryland
Hey ,
If there’s one critter known for creepy crawlies, it’s the lowly millipede. Contrary to what you might think, they a) don’t have a 1000 legs (750 tops) and b) they aren’t insanely poisonous or dangerous.
Nevertheless, they are one bug-ugly varmint that I wouldn’t want loitering anywhere near me.
However, they do offer value as a model for the kind of MARKETING your business should use: MULTI-STEP and in a big way.
Whereas most businesses send out one-shot flyers, ads, letters, etc. you’d be smart to model the MULTI-STEP approach in your efforts to close the deal.
One-step selling is very difficult. Sure, it’s what everyone dreams of – the PERFECT sales presentation that never fails – but in reality, it’s rarely going to happen. So when the economics of your business model allow, it’s always better to continue to try to make the sale over multiple steps.
Why? Because by lowering the barrier to response way, way down on that first step, you will capture the greatest number of leads possible. And leads have value.
Multi-step allows you to ease the burden on any ONE step… that way no one step has to do too much of the “heavy lifting” to make the sale.
Multi-step has the added benefit of allowing the prospect to feel like he is the one doing the choosing. He can move forward or quit at any time. It makes him feel like he’s in control.
This is totally different from feeling like you’re being chased by someone trying to SELL you.
I talk more about MULTI-STEP marketing in the context of best practices for your business in newly updated 2024 Business Survival Guide.
Wait
What?!
You don’t have yours? Well hop on to it.
Just reply with 2024, and I’ll get you your very own copy.
Remember, you won’t profit unless you implement,
Vance “used to fry bugs with a magnifying glass (not these days, when I was younger” Morris
The End of the Email P.S.’s
P.S. Have you downloaded my updated 2024 Business Survival Guide? You haven’t? Well just reply with 2024 in your email and I will shoot one right over to you.
P.P.S. Have you scheduled your 1:1 Brainstorm & Implementation call yet? Whatcha waitin’ for? ==> Click Brainstorm call
Whenever you are ready… here are a few ways I can help you.
📑The XPerience System Report: 💵A publication like no other. The world’s only source of monthly Customer Experience and Response Required Marketing strategies to build your business. Delivered to your front door every month. Get 13 weeks for just $49.
📚FREE copy of my book Systematic Magic📚: 7 Magic Keys To Disnify Any Business. Out-Market, Out Serve & Out Price your competition in any economy. Get a step-by-step blueprint on how to adapt Disney’s strategies to your business. You can do that here: Free Book
🙋Work with me one-on-one🙋: Every year, I have the capacity to work with just a handful of private clients to work with me creating your ultimate client attraction, client experience and client retention processes. You can schedule a free discovery call here: Talk with Vance
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