When you have a winning idea, do you milk it for all its worth like Disney has done with Star Wars?
Unless you have been under a rock or in a coma, Disney released its’ latest blockbuster movie, Star Wars #7 The Force Awakens. Even if you are not a Star Wards fan, the whole production from movie to products is worthy of close study.
A year before the movie opened they teased the world with one movie trailer released every three months or so. The release of the trailers was an event unto itself. Then came the TV Ads… not for Star Wars toys, but for companies that featured Star Wars in their ads… Everything from cars to insurance to soup and cell phones. Star Wars is EVERYWHERE. Disney is using other people’s money and customers to promote the film. How can you mimic this?
This MEGA blockbuster is forecast to bring in $4.5 Billion in movie income, only to be dwarfed by $5 Billion in in merchandise sales. Heck, they even have a R2-D2 humidifier from Hammacher.com. Soon we will be awash in Star Wars merchandise, comic books, books, blankets, under garments and of course MORE LEGO!
At the moment, Star Wars and Disney are omnipresent. And with the release of more movies slated for the coming years as well as the opening of Star Wars Land at Walt Disney World, that omnipresence will continue into the foreseeable future.
What’s this all got to do with your business? Tons! To start with, how well, if at all, do you use other people’s customers or clients? Can or do you nurture joint venture partnerships so that you have access to another giant customer base with a complementary business?
Do you cross sell, upsell or cross promote your products or services within as well as outside of your business? In both my consulting and carpet cleaning businesses, I rely heavily on JV partnerships to access clients and audiences that I might not otherwise have access to.
When you have a great product or service, do you milk it like Disney does? Go now and find an opportunity in your business where you can partner or joint venture with another company. It may just mean your very survival in business.
For more on service standards and small business marketing, check out my free special report “Systematic MAGIC, How to Disnify Any Business”. Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the GKIC 2015 Marketer of the Year. He can be reached at www.DeliverServiceNow.comor firstname.lastname@example.org .