Walt Disney World’s Runway and your business
Walt Disney once said: even if I’m the only one that notices, some things are still worth doing, because I need to be prideful to be motivated. I’m paraphrasing, but I’m close.
Part of “Magic Key #2, Details, Details, Details” from my special report “Systematic Magic”, talks about the need to have an obsession with the details. Walt was famous for his attention to every detail and he dictated that everyone was to have the same attention to detail that he did.
This was obviously heeded when the Disney World construction crew built the now defunct airplane runway.
Built in 1970, the runway was only used for a year or two, by Shawnee Airlines, the only airline to ever fly directly into the Magic Kingdom, before flights were discontinued.
The area is now used as a backstage parking and storage lot and is easily accessible by turning right under the monorail before entering the Magic Kingdom parking area. The closed runway was at one time used as a training area for Disney’s bus drivers, which revealed a hidden surprise for the trainees. Originally used to surprise the airline passengers, the set of grooves, like those on the side of a highway, that line the runway play “When You Wish Upon a Star” when driven over at roughly 45 miles per hour.
That is pretty cool! Think of all the delighted and surprised kids (adults too!) who flew into the Magic Kingdom. All ready and anxious to start their Disney vacation. Now completely jazzed up from this one detail that some creative genius designed and built. That is how the customer experience is built.
Every business should be about the details. One small oversight of the smallest of details is the beginning of the end for you. You must be unwavering in your demand for adherence to every detail in your business.
For more on Disney Style Service and small business marketing, or having Vance speak at your next event or meeting, check out the free special report “Systematic MAGIC, How to Disnify Any Business”. Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or email@example.com .