Imagine, if you will, commanding prices 2x, 5x, 7x or even 10x your closest competitor and your clients ecstatically, cheerfully and willingly giving you money and don’t even think twice about it. Price resistance is eliminated.
Have you ever been to Disney? If so you will immediately relate to this story. If not (what the heck are you waiting for?!), it will paint a perfect picture for you. In the Animal Kingdom Park, the cast members who sell the trinkets, clothes and merchandise are trained to engage the park guests in “play”. The guy selling the giant inflatable balls for $79.00 (which can be purchased at Wal-Mart for about 5 bucks) will bounce the ball to you as you walk by. You of course bounce it back. The guy then bounces it to one of your kids, who bounces it to a sister, back to the guy, finally somehow the ball mysteriously ends up in your hands and the guy just whacked your credit card for the 79 bucks. What? Huh?
Over 25 million guests visit Walt Disney World each year, spending billions of dollars in order to experience Disney’s magic. And over EIGHTY percent of those guests have been there before! Generating fierce and passionate client (guest) loyalty is at the heart of Disney World’s business strategy and that same strategy can be easily implemented in your business.
Imagine no longer, you too can have a Mickey Mouse business. I conduct intensive interactive 3 day “in-the-parks” workshops (The Disney Business Accelerator Service Boot Camp) designed to reveal the secrets that the Walt Disney Company uses on a daily basis to create happiness for guests and profits for shareholders. You will get the exact model (Strategies, Tactics and Workbooks) that I used to manage and design some of Disney’s iconic restaurants and attractions that delivered world class service and profitability.
Click Here to request your free information package on the next Business Accelerator Service Boot Camp at Disney World.
Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the GKIC 2015 Marketer of the Year. He can be reached at www.DeliverServiceNow.com or email@example.com .