One crass question. Does your service or marketing suck?
Two vital questions that you need to answer honestly.
Question #1: Are You As Profitable As You Want To Be?
Or is your marketing attracting the WRONG client, those coupon-clipping-discount-seeking cheapo’s that make it near impossible to be profitable?
You can have the highest level of customer service in your industry, but if no one knows about your customer service experience, your business will flounder and eventually dies a spectacular death. Your customer service experience needs to be an integral part of your business marketing plan.
Question #2: Are Your Clients Leaving You?
And an even worse question would be, does your service stink so bad that you don’t even know it is driving away your clients? If you have a strong business marketing plan, but dealing with your company is an absolute customer service nightmare, then you are doomed to the same spectacular death.