Lie #3 Marketing and Ad Agencies Spew
“We didn’t use enough media.
Next time we need a bigger budget”
This is advertising code for “give me more money that I can waste on ineffective advertising”. Now to beat a dead horse further. You must have a clear and compelling message designed for the specific and targeted market you are trying to reach. You must have a message BEFORE you can decide on media.
Once you have a clear and compelling message, then you can begin to test different media to deliver that message. Do not commit a ton of cash and capital to yellow pages or huge print campaigns.
Start with something more controlled and measurable. Send out 500 pieces of direct mail or drop a couple hundred on a good Adwords campaign. See what your prospects respond to, if they respond at all. Then you can refine your message, offer or media choice.
- 7 lies spewed by so called marketing guru’s and ad agencies
- 9 Marketing Blunders made by small businesses
- 6 Questions to ask ANY marketing professional or ad agency
- how to stop wasting money on ineffective marketing and invest it into proven strategies.
This report has been banned by many traditional marketing agencies. Their employees would be terminated if they were found with this information.
IN TODAY’S FIERCELY COMPETITIVE ECONOMY,
YOUR BUSINESS CANNOT AFFORD THE
RISK OF INEFFECTIVE MARKETING!
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