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Is there a Bully in your industry? Wang versus Disney

Is there a Bully in your industry? Wang versus Disney

June 15, 2016 @ 12:08 pm
by Vance Morris (Disney Guy)

Last week, China’s richest man, Dalian Wanda Group founder Wang Jianlin, took to the state airwaves to pick a public fight with Disney.

The gates of China’s newest theme park were flung open Saturday — the first salvo in billionaire property magnet Wang Jianlin’s campaign to unseat Disney as the undisputed king of the world’s entertainment industry.

The Wanda Cultural Tourism City, built to a tune of $3.3 billion by Wang’s Dalian Wanda Group, is the first of the firm’s 15 planned theme park and entertainment projects in China — plus five more internationally — slated to open by 2020.

Spanning almost 500 acres in Nanchang, a city of 5 million in China’s southeastern Jiangxi province, the project features a theme park — boasting China’s highest, longest and fastest roller coaster — a 14-screen movie park, aquarium, five hotels and a bevy of retail outlets, according to Wanda. (Time, May 30, 2016).

If you have been following the news about Wang and the fight he has picked with Disney, he is like Trump fighting the political establishment. A lot of bravado and boasting, but not much substance. (I am not a supporter of either candidate, so I am not going all political on you).

Is there a Wang or a Disney in your industry? Wang has picked a very public fight with Disney. Disney has played it smartly by ignoring (for the moment) this bully in the theme park wars in China and doing their own thing, as Disney typically does. Is there a bully in your industry? What do you do to combat the bully?

“Disney didn’t believe that China has Wanda,” Wang said in an interview. “They shouldn’t have entered China. We have a [saying]: one tiger is no match for a pack of wolves. Shanghai has one Disney, while Wanda, across the nation, will open 15 to 20.”

For 60 years, Disney has been surrounded by mangy wolves; other theme parks that can’t hold a candle to Disney’s service, cleanliness and family entertainment prowess. In this case, the Disney Tiger will prevail as it has for the past 60 years. Do you have such firm footing in your industry (Service manifesto) that you can withstand a pack of mangy wolves nipping at your business?

For more on Disney Style Service and small business marketing, check out my free special report “Systematic MAGIC, How to Disnify Any Business”. Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the GKIC 2015 Marketer of the Year. He can be reached at www.DeliverServiceNow.comor vance@deliverprofitsnow.com .

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