Ignorance Is Never A Valid Defense
The US is in trouble. We are awash in ignorance and stupidity. Now I have no idea if this has to do with our education system (don’t get me started on that) or if we have just become LAZY. It seems that if we can’t read about it in 140 characters or less, it is tooooo much to read and digest.
We have become the “Cliff-Note-Nation”.
Don’t believe me? Read on…
Yahoo recently paid $30 million to acquire an ‘app’ that condenses news articles to no more than a few sentences. How can anyone possibly grasp any understanding of a story, idea, thought or issue in a sentence or two? Mostly you read about the ‘what’ and the ‘who’, but not the all important, vital ‘why’. And that is the crux of it. If you don’t have the ‘why’, you will lack any understanding of the topic. You will be poorer both intellectually and financially.
If this is all that people want , we are in deep doo doo. These headline only news stories only further the dumbing down of our society. The far left and far right news programs grab these headlines like a rabid poodle on a mailman’s leg and shout them out to our ever increasingly ignorant population. There is little to no substance. Just shouting. This further increases the decline into stupidity.
Not sure who said it, but you can usually tell a persons level of intelligence with this one metric. If their TV is bigger than their library (print as well as digital), it is a sure sign of lower intelligence.
What does any of this have to do with marketing, service and profits?
Great question. Glad you asked it.
Truly successful entrepreneurs are perpetual students. Always learning and never ending in their quest for information. Donald Trump reads 5 newspapers a day. Warren Buffett? That man digests years of annual reports, articles and interviews about companies he is considering purchasing. If Buffett relied on just Tweets and Headlines for his investigation into business purchases, he would be bankrupt.
In Napoleon Hill’s 1928 book The Laws of Success he spoke at length about Accurate Thinking.
- Accurate Thinkers accept no political, religious, or other types of thought, regardless of its’ source, until it is carefully analyzed.
- Accurate Thought involves two fundamentals: First, you must separate facts from information. Second, you must separate facts into two classes; important and unimportant.
What does all this mean? Well, if you truly want to achieve wealth and proper, it is going to take some work on your part. The information is out there. You just need to go get it. Once you have it, you need to study and analyze it. Then you need to pick out the details and points that are important to you.
When I was growing up, my mom forced us to read. Not just books for kids our age, but National Geographic, The New York Times, and gobs of books by Carl Sagan and the like. I was so interested in astronomy as a 13 year old that I volunteered at the local Planetarium.
So for the good of our society, instill the desire to learn in your employees, children and others.
Want to increase profits? Start here, with a ruthless process of hiring. Take action now!
Remember, You Won’t Profit Unless You Implement
I am Vance Morris, Founder of DeliverServiceNow.com and Chesapeake Service and Marketing Solutions. My core belief is that marketing and customer | client | guest service are inextricably connected. I give you the blueprints, turn-key systems, strategies and tools to create a culture of service in your business that will dramatically improve your marketing ROI.