Disney now scans the fingers of 3-year-old kids
In a recent Forbes article, they reported that Disney was now scanning the fingers of its’ tiniest guests in an effort to curtail the ticket fraud that is its’ own little black market in Orlando, Florida.
The new policy is an expansion of Disney’s existing finger-scanning program (“Ticket Tag” in Disney parlance) used to admit people 10 and over to theme parks and water parks. Now, the program applies to children’s tickets for those between the ages of three and nine. A person close to Disney said the new policy began in August and is part of the company’s efforts to reduce ticket fraud.
What’s this got to do with your business? Everything! While you may not be bio-metrically scanning people, you do need to have strong Quality Business Practices (which is the QBP of my profit formula).
For those that have not seen it, here it is: [QEE+QCE+QBP] x DRM = PF Quality Employee Experience + Quality Client Experience + Quality Business Practices x Direct Response Marketing = a Profitable Future.
I know I speak a lot about the QCE portion of the equation in these emails and on stage when I am speaking, but having strong policies, procedures and standards for your business is just as important. You need to protect yourself and your clients from the evil-doers out there, but just the same, you need to have standards that will drive profit for your company.
So take a minute or two and look around at your standards and procedures. Do they help to drive profit or are they roadblocks to profitability?
P.S. There are still spots open for the Service Boot Camp at Disney World in January. Click here for more information
For more on Disney Style Service and small business marketing or having Vance speak at your next event or meeting, check out the free special report “Systematic MAGIC, How to Disnify Any Business”. Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as an executive in the Resorts. He runs the only Disney Service & Direct Response Marketing business on the planet. Here he coaches companies to create Disney Style Service Systems and then monetize them through direct response marketing. He is also the reigning GKIC Marketer of the Year. He can be reached at www.DeliverServiceNow.com or firstname.lastname@example.org .