Have you ever had this happen…
You are talking to a friend, neighbor, relative, or whomever and they are obviously upset about something…
And when you ask what’s up, it turns out “their team” lost a game?
I have. For some really big sports’ fans a loss can not only ruin their day, but their entire week!
Sports fans show some of the biggest commitment and loyalty ever. They will show up in rain, sleet, and snow.
They’ll come back year after year, even when on a major losing streak. They will defend their team against all naysayers and proudly wear their team colors and decorate their house to illustrate their support.
Wouldn’t it be great if your customers were as loyal as extreme sports fans?
Going to battle for you whenever someone slights you… Showing up to support you —even on your off days …
The thing is you can develop a herd of customers with that same “Sports Fan affinity” so that they love you as much as they love their favorite sports team.
Wouldn’t that be helpful to growing your business?
Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!
Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.
Here are a couple of key elements to use to retain your current customers:
- Stay in contact:
- Post-Purchase Assurance:
- Deals & Guarantees:
There are three cornerstone ideas to a successful business:
- Quality product/service
- Offering useful products/services that solve a problem for or enhance the life of a customer
- Offer subjects your customers find interesting
Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.
As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”
So, there it is! Remember, our FREE test drive can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.