Client Engagement and Loyalty | Maryland
In 1985, recording artists Willie Nelson, Neil Young and John Mellencamp organized the first Farm Aid concert.
Their mission: to raise awareness about the loss of family farms and to raise funds to keep farm families on their land. Featuring a killer line-up of musicians while promoting farmers and good food, they fought for an idea that they believe strengthens America.
29 years later and still going strong, Farm Aid has raised more than $45 million to promote family farms and continues to unite farmers, artists and like-minded citizens.
Farm Aid stands for something. Some call it purpose. Others mission.
Either way, purpose or mission…it’s what we stand for…it calls us to action. It earns people’s commitment and guides our thoughts. It influences behaviors. It gives direction to choices. It inspires people to do more. It encourages people to keep going and persevere. It connects us to others. It brings meaning. It’s what makes some people lie awake at night in anticipation and others sleep soundly.
Does your business stand for something? If not, it’s time to make your business about something.
Businesses that are about something, that consistently and clearly communicate their purpose often are leaders and innovators in their industry. They enjoy high levels of engagement and customer and employee loyalty.
Give some serious thought to what your business is about and over the coming weeks we’ll talk more about how to do this and the power it has to reignite engagement and draw customers to you.